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Leads by trade

Where homeowners come from for builders, renovators, solar, HVAC, plumbers, electricians, roofers, fencing, pools and more, trade by trade.

Leads by trade

  1. 01Carpentry leads: where carpenters find good jobs and how to answer themCarpentry covers framing, renovation work, decks and fit-outs, and each has a different buyer. How to find the work and answer it.
  2. 02Construction leads for residential builders: where the real ones come fromWhere residential builders find construction leads that turn into signed contracts, how the common sources differ and what to track after the enquiry.
  3. 03Builder leads: judge them by signed contracts, not cost per leadWhy cost per lead misleads for custom builds, what to track from enquiry to signed contract, and how to qualify land, drawings, budget and finance.
  4. 04Deck builder leads: what makes a decking enquiry worth the visitThe questions that tell a decking builder whether an enquiry is a real job, with examples of how approval and licensing rules differ by state.
  5. 05Air conditioning leads in Australia: what a good ducted air enquiry looks likeSingle or double storey, replacement or new, rooms and zones, owner or renter: the details that make an air conditioning enquiry worth quoting, and where to find them.
  6. 06Electrician marketing: where the calls come from and which ones to takeWhere electrical enquiries come from, how to split urgent calls from quote-only ones, and what four state regulators say about licence numbers in your ads.
  7. 07Solar leads in Australia: what to ask before you buy exclusive onesHow comparison sites, shared leads and exclusive leads differ for solar installers, and the questions that show which one you are buying.
  8. 08Fencing leads: how fencing businesses get better quote requestsWhat a good fence enquiry looks like, how the neighbour and pool fence rules differ by state, and the ways fencing businesses find quote requests.
  9. 09Flooring leads: getting quote requests that turn into jobsFlooring is a product decision, so homeowners take their time. How to qualify before you measure, and keep in touch while they choose.
  10. 10Handyman leads: how to find work worth driving toHandyman work pays when jobs batch by suburb and the small, far-away calls are filtered out. Where to find it, and what the licence rules say about advertising.
  11. 11How to generate HVAC leads without paying per leadPast customers, builders and local search give an HVAC business its cheapest leads. Here are six routes ranked by effort, and when to add bought leads.
  12. 12Kitchen and bathroom renovation leads: what a good enquiry looks likeWhat makes a kitchen or bathroom enquiry worth a site visit, the licensing and waterproofing rules that vary by state, and the ways renovators find work.
  13. 13Lead generation for landscapers and pool builders: what to ask, what to skipThe questions that decide whether a landscaping or pool enquiry is worth a site visit, the state rules to know about, and where these businesses find work.
  14. 14Landscaping marketing: getting design and install enquiries worth a visitHow landscapers separate design, install and maintenance, charge for the first stage, and keep in touch with homeowners who take months to decide.
  15. 15Plumbing marketing: how a plumbing business gets steady callsUrgent calls and booked work are won in different places. Here is how plumbers get both, and what the Queensland and NSW regulators say about licence numbers in ads.
  16. 16Pool builder marketing: getting design enquiries that reach a signed contractPool decisions take months. Here is how pool builders get enquiries, qualify budget and site early, charge for design and stay in touch until the contract is signed.
  17. 17Lead generation for property developers, and what builders should ask themHow developers and new-home sales teams sort buyer enquiries, the cooling-off and off-the-plan rules behind them, and what a builder should ask a developer before quoting.
  18. 18Renovation leads and extension enquiries: telling real projects from window shoppersScope, drawings, approvals, budget and finance: the facts that tell a renovation project from a daydream, and how to get them before you quote.
  19. 19Roofing marketing: getting inspection requests and turning them into jobsRepairs, replacements and insurance jobs behave differently. Here is how roofers get inspection requests, run the visit and follow up a large quote.
  20. 20Solar marketing for installers: getting enquiries a salesperson can closeWhat a solar enquiry should tell you, where they come from, which advertising claims the ACCC warns about, and how to follow up quotes and battery interest.

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