Exclusive leads: one homeowner, one business.

An exclusive lead is a homeowner's enquiry sold to one business only, never shared and never sold again later. Some sellers use the word for less: exclusive for a day, exclusive in your postcode, or shared with a capped number of buyers.

Apply now How to check

Every homeowner we find goes to one business only.

Shared, or sent to one.

The difference is how many phones ring when one homeowner fills in one form. That decides whether you're racing to the phone or having a conversation.

The usual wayOne homeowner, sold four or five times.

You race the others to the phone. Half the people who filled in the form only wanted a price to compare.

How we do itOne homeowner, rung first, sent to one business.

Six checks on the phone before anything reaches you. If one turns out wrong, we replace them.

Shared, or sent to oneThe same homeowner, two ways.

Four things exclusive can mean.

Only the first is a promise about the homeowner. The others are worth knowing about before you compare prices.

Four meanings of exclusive leads: what each usually means and what to ask
What the seller says	What it usually means	What to ask
One business onlyWhat it should mean	The enquiry goes to you and is never shared or sold again	Is that in writing, and does it cover selling it on later?
Exclusive for a time	You get it first. After a set time it can be sold to others	How long, and what happens to it after that?
Exclusive in your area	You're the only business the seller supplies in a postcode. A promise about the seller's other customers, not about each homeowner	Is an enquiry from your postcode ever sent elsewhere, or sold again?
Capped, or semi-exclusive	Shared, with a set number of businesses	What is the number, and is it the same for every lead?

Ask which one you're buying, and get the answer in writing.

How to check a lead is really exclusive.

Five questions for the seller, and one for the homeowner.

Exclusive is a promise about the seller, not the homeowner. A homeowner can still ring around, as anyone would.

How many businesses get each enquiry?Ask for a number, in writing. A word like "exclusive" on its own is not an answer.
Is it ever sold again?After a day, a week or a month. Ask whether old enquiries are resold, and when.
Where do the enquiries come from?Their own ads, a comparison site or a bought list. If the homeowner asked a comparison site for several quotes, they're expecting several calls.
Does the homeowner know who will ring?If they were told one local business would call them, the lead was set up as exclusive from the start.
What happens if it turns out shared?Money back, a replacement, or nothing. Get the answer before you pay.
Then ask the homeowner.On your first call: has anyone else rung you about this job? It is the quickest check there is.

How we do it: one homeowner, one business.

Every homeowner we find goes to one business. We never share them and we never sell them again.

Before they reach you, we ring them and check six things: a real number, they asked for a quote, they want the job done, they're in your area, the job can be done at their place, and they make the decision. If one of those turns out wrong, we replace them.

They might ring around themselves, as anyone would. What we promise is that nobody else gets them from us. You pay per homeowner, not per enquiry.

How we find and check homeowners Pay per lead, and how we charge

Job docket · Fencing and decking

No. S-0417

Sample

Sarah T.

Carindale QLD 415204•• ••• 318

Wants done: 38 m Colorbond fence, side and rear boundary, 1.8 m high
When: Before the end of January
Budget they said: About $7,000
Ballpark we gave: $6,000 to $9,500

Trade questions

Length: About 38 m
Material: Colorbond, Monument
Neighbour: Agreed, splitting the cost
Access: Side gate, gentle slope at the rear

Caller's note

Old paling fence is leaning. Wants it gone before the kids are home for the holidays.

Real number
Asked for a quote
Wants it done
In your area
Job can be done
Decision maker

Rung by PreBuild before it reached you. Sent to one business only.

Made-up homeowner. Changes with your trade.

Common questions

What is an exclusive lead?

An enquiry from a homeowner that is sold to one business only and never shared or sold again. Some sellers use the word for a lead that is only exclusive for a set time or within a postcode, so check what it means before you pay.

What is the difference between exclusive and shared leads?

A shared lead goes to several businesses at once, so you compete to reach the homeowner first and then quote against the others. An exclusive lead goes to you alone. The homeowner may still ring around, but the seller hasn't sent them anyone else.

Shared leads: how many is too many?

Can an exclusive lead still get other quotes?

Yes. Exclusive is a promise about the seller, not the homeowner. Anyone getting work done might ring around themselves. What exclusive rules out is the seller handing the same enquiry to other businesses.

How do I know if leads are really exclusive?

Ask the seller how many businesses get each enquiry, whether it's ever sold again later, and where the enquiries come from, and get the answers in writing. Then ask the homeowner on your first call whether anyone else has rung them about the job.

Are exclusive leads worth paying more for?

They can be. Compare the cost per signed job, not the cost per lead: a cheaper lead shared with several businesses can cost more per signed job than an exclusive one. It depends on how many you win, so use your own numbers.

Work out what a lead is worth to you

Does PreBuild sell exclusive leads?

We find homeowners and send each one to one business only. We never share them and never sell them again. Every one is rung and checked against six things before you hear about them, and you pay per homeowner, not per enquiry.

How we find and check homeowners

Want homeowners for your business?

Tell us your trade and where you work. We'll ring you to talk it through and give you your price in writing. If it's not a fit, we'll say so.

No retainer, no lock-in, nothing monthly.

Exclusive leads: one homeowner, one business.

Shared, or sent to one.

Four things exclusive can mean.

How to check a lead is really exclusive.

How we do it: one homeowner, one business.

Common questions

Read more on this

Want homeowners for your business?