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Buying leads

Pay per lead, exclusive and shared leads, marketplaces and Google Local Services Ads explained, so you know what you are paying for before you buy.

Buying leads

  1. 01Builderscrack for tradies: how it works and what it costsWhat Builderscrack charges tradies, how many tradies can take a job, and the terms to read first, as at November 2026.
  2. 02hipages alternatives for tradies and buildersHow the main ways of getting homeowners compare on cost model, number of rival businesses and contract. Facts are dated November 2026.
  3. 03How much does hipages cost for tradies?The hipages subscription runs from $139 to $649 a month plus GST for most businesses, with credits spent on each lead. Covers what that adds up to, and how to work out your own cost per job.
  4. 04hipages vs Airtasker for tradies: how each one chargesOne charges a monthly membership to access leads, the other takes a percentage of what you earn. Covers how each works, as at November 2026.
  5. 05hipages vs PreBuild Systems: shared leads or one business per homeownerhipages shares each job with up to 3 businesses. PreBuild sends each homeowner to one. A fair side by side, with who each suits.
  6. 06Is hipages worth it for tradies?Four things decide it: how big your jobs are, how many quotes you win, how fast you reply, and whether you use the tools. Here is a checklist to decide with your own numbers.
  7. 07Lead sites for tradies in Australia and New Zealand, comparedSix live lead platforms, plus your own ads, an agency and PreBuild Systems, compared on how you pay, businesses per job and contract. Dated November 2026.
  8. 08Oneflare has closed: what tradies can use insteadOneflare's platform closed on 30 June 2026, and its business customers were moved to Airtasker. Here is what that means and where tradies can look now.
  9. 09ServiceSeeking for tradies: how it charges and what to checkServiceSeeking sells paid membership to quote on homeowner jobs. Here is what its own terms say about cancelling and refunds, and what to check first.
  10. 10Buying HVAC leads: shared, exclusive and call leads comparedHVAC leads are shared, exclusive or calls. Covers how each is made, what to ask a seller, and how to test five before you commit.
  11. 11Where to buy leads for a trade business, and what to check before you doLeads come from four places. What matters is how many other businesses get the same homeowner, and what the seller puts in writing.
  12. 12What a contractor leads service should give you, and what it should never askWhat a contractor leads service should deliver once you sign up, how bad leads should be handled, and the asks that should make you stop.
  13. 13Fake and duplicate leads: how to spot them and what to doMost bad leads show up on the first call. Here are the signs, a simple log, and what to send when you ask for a refund.
  14. 14Homeowner leads: what one should contain before you pay for itA homeowner lead is an enquiry from someone who asked for work to be done. Covers what it should hold, and what to refuse.
  15. 15A lead generation agency or doing it yourself: what a small trade business should weighWhat a lead generation agency actually does for a builder, what it costs in hours and cash, and how to test one before you commit.
  16. 16Lead generation companies for builders and contractors: how to choose oneA checklist for choosing any lead generation company, for any trade: what to ask, what to read in the contract, and when to walk away.
  17. 17Lead generation for NZ tradies: marketplaces, bought leads and your own siteThe main ways New Zealand tradies and builders get homeowner enquiries, the downside of each, and the NZ rules to check first.
  18. 18Tradie leads in Australia: five sources and the downside of eachFive ways tradies get homeowner enquiries, what each one costs you in time or competition, and which suits which job.
  19. 19Google Local Services Ads: how Google charges per lead and who qualifiesLocal Services Ads charge for a valid lead. Here is how that works from Google's own pages, and why it matters that Google's help pages do not list Australia or New Zealand.
  20. 20Pay per call or pay per lead? A guide for HVAC and home-services contractorsPay per call bills you for phone calls and pay per lead bills you for enquiries. Here is what counts as billable, what to get in writing and where the US differs.
  21. 21Pay per lead agencies: how they get paid and what that means for your riskAn agency paid per lead earns from volume, while you earn from signed jobs. Here is who carries the risk, and how to test it.
  22. 22Shared leads: how many businesses is too many?Shared, capped and exclusive leads differ in how many phones ring at once. Here is how to find the real number before you pay.
  23. 23Types of leads for contractors: shared, exclusive, call, aged and marketplace explainedEach type of lead answers two questions: how many businesses get the homeowner, and what was checked first.
  24. 24Cost per lead: what a lead is worth to your businessThe most you can pay for a lead comes from four numbers in your own books. Here is the worksheet, with a made-up example.
  25. 25What is a verified lead? What the word should meanVerified can mean a real phone call or a confirmed email. Here is what to ask, with six checks as one example.

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