# PreBuild Systems


## Posts

- [What is a verified lead? What the word should mean](https://prebuildsystems.com/what-is-a-verified-lead): Verified can mean a real phone call or a confirmed email. Here is what to ask, with six checks as one example.
- [Cost per lead: what a lead is worth to your business](https://prebuildsystems.com/what-is-a-lead-worth-to-your-business): The most you can pay for a lead comes from four numbers in your own books. Here is the worksheet, with a made-up example.
- [Tradie website or marketplace listing: which do you need first?](https://prebuildsystems.com/website-or-marketplace-listing-for-tradies): A listing can put you in front of homeowners this week, but a website is the one thing you own. Here is what each does, and a simple order of work.
- [Types of leads for contractors: shared, exclusive, call, aged and marketplace explained](https://prebuildsystems.com/types-of-leads-for-contractors): Each type of lead answers two questions: how many businesses get the homeowner, and what was checked first.
- [Renovation leads and extension enquiries: telling real projects from window shoppers](https://prebuildsystems.com/renovation-and-extension-leads): Scope, drawings, approvals, budget and finance: the facts that tell a renovation project from a daydream, and how to get them before you quote.
- [Pay per call or pay per lead? A guide for HVAC and home-services contractors](https://prebuildsystems.com/pay-per-call-vs-pay-per-lead-hvac): Pay per call bills you for phone calls and pay per lead bills you for enquiries. Here is what counts as billable, what to get in writing and where the US differs.
- [Missed call text back for tradies: what to say and what to avoid](https://prebuildsystems.com/missed-call-text-back-for-tradies): A short, honest text within minutes of a missed call keeps the job warm while you are on site. Here is what to write, when to stop and the spam rules to check.
- [Google Local Services Ads: how Google charges per lead and who qualifies](https://prebuildsystems.com/local-services-ads-how-it-charges): Local Services Ads charge for a valid lead, not a click. Here is how that works from Google's own pages, and why it matters that Google's help pages do not list Australia or New Zealand.
- [Tradie leads in Australia: five sources and the catch in each](https://prebuildsystems.com/lead-generation-for-tradies-australia): Five ways tradies get homeowner enquiries, what each one costs you in time or competition, and which suits which job.
- [Lead generation for NZ tradies: marketplaces, bought leads and your own site](https://prebuildsystems.com/lead-generation-for-nz-tradies): The main ways New Zealand tradies and builders get homeowner enquiries, the catch in each, and the NZ rules to check first.
- [Lead generation companies for builders and contractors: how to choose one](https://prebuildsystems.com/lead-generation-companies-how-to-choose): A checklist for choosing any lead generation company, for any trade: what to ask, what to read in the contract, and when to walk away.
- [A lead generation agency or doing it yourself: what a small trade business should weigh](https://prebuildsystems.com/lead-generation-agency-for-builders): What a lead generation agency actually does for a builder, what it costs in hours and cash, and how to test one before you commit.
- [How to filter tyre kickers before you spend a day on an estimate](https://prebuildsystems.com/how-to-filter-tyre-kickers-builders): A tyre kicker is someone who wants a price but is not ready to buy. Five questions, asked kindly in about three minutes, tell you who is worth a day of your time.
- [Google Ads for tradies or buying leads: how a builder decides](https://prebuildsystems.com/google-ads-vs-buying-leads-for-builders): Your own Google Ads give you control and data, while bought leads give you speed and a known price per lead. Which suits a builder depends on job value, area size and how fast you answer.
- [Solar leads in Australia: what to ask before you buy exclusive ones](https://prebuildsystems.com/exclusive-solar-leads-australia): How comparison sites, shared leads and exclusive leads differ for solar installers, and the questions that show which one you are buying.
- [Air conditioning leads in Australia: what a good ducted air enquiry looks like](https://prebuildsystems.com/ducted-air-hvac-leads-australia): Single or double storey, replacement or new, rooms and zones, owner or renter: the details that make an air conditioning enquiry worth quoting, and where to find them.
- [Builder leads: judge them by signed contracts, not cost per lead](https://prebuildsystems.com/custom-home-builder-leads-cost-per-signed-contract): Why cost per lead misleads for custom builds, what to track from enquiry to signed contract, and how to qualify land, drawings, budget and finance.
- [Construction leads for residential builders: where the real ones come from](https://prebuildsystems.com/construction-leads-for-residential-builders): Where residential builders find construction leads that turn into signed contracts, how the common sources differ and what to track after the enquiry.
- [Where to buy leads for a trade business, and what to check before you do](https://prebuildsystems.com/buy-leads-for-your-trade-business): Leads come from four places. What matters is how many other businesses get the same homeowner, and what the seller puts in writing.
- [Why quotes go quiet](https://prebuildsystems.com/why-builder-quotes-go-quiet): The real reasons a homeowner stops replying after receiving a quote, why price is usually not one of them, and the follow-up pattern that recovers the ones worth recovering.
- [How to qualify an enquiry before you quote](https://prebuildsystems.com/how-to-qualify-building-enquiries): The four things you need to know before spending a day on an estimate, how to ask them without sounding like an interrogation, and what to do with the answers.
- [How much to charge for a preliminary agreement](https://prebuildsystems.com/how-much-to-charge-preliminary-agreement): What Australian builders actually charge for preliminary and feasibility work, how to set the number against your deliverables, and why the amount matters less than the structure around it.
- [How fast should you respond to an enquiry?](https://prebuildsystems.com/how-fast-to-respond-to-building-enquiries): What speed to lead actually does to your odds, why most builders lose the job before they know it exists, and how to respond in five minutes when you are on site all day.
- [Free quotes vs paid preliminary agreements](https://prebuildsystems.com/free-quotes-vs-paid-preliminary-agreements): A straight comparison of the two models Australian builders use, what each one actually costs, which clients each attracts, and the hybrid most builders end up running.
- [Charging for preliminary work](https://prebuildsystems.com/charging-for-preliminary-work): How Australian residential builders move from free quotes to paid preliminary agreements, what the successful ones actually charge, and the four things that have to be true before a homeowner says yes.

## Pages

- [Guides](https://prebuildsystems.com/guides)
- [Solar and batteries](https://prebuildsystems.com/trades/solar-batteries)
- [Renovations and extensions](https://prebuildsystems.com/trades/renovations-extensions)
- [Property and development](https://prebuildsystems.com/trades/property-development)
- [Landscaping and pools](https://prebuildsystems.com/trades/landscaping-pools)
- [Kitchens and bathrooms](https://prebuildsystems.com/trades/kitchens-bathrooms)
- [Fencing and decking](https://prebuildsystems.com/trades/fencing-decking)
- [Ducted air and HVAC](https://prebuildsystems.com/trades/ducted-air-hvac)
- [Custom and new homes](https://prebuildsystems.com/trades/custom-new-homes)
- [Work](https://prebuildsystems.com/work)
- [Who we are](https://prebuildsystems.com/who-we-are)
- [What we do](https://prebuildsystems.com/what-we-do)
- [Websites](https://prebuildsystems.com/websites)
- [Who we work with](https://prebuildsystems.com/trades)
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- [Privacy Policy](https://prebuildsystems.com/privacy)
- [How we work](https://prebuildsystems.com/how-we-work)
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- [Home](https://prebuildsystems.com/)
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